- That our customers have the opportunity to discover, enjoy and share the evolving brand of alcoholic beverages.
- We are the leading drinks manufacturing company in Ghana at the moment. Our main motive is to manufacture excellent brands using natural roots and herbs to satisfy our customers whilst creating lasting value for our customers.
- We are guided by a governance structure that encourages organizational effectiveness and motivates staff to achieve excellence. Our well trained personal are always up to the task and are highly motivated to give out their maximum best.
To be a customer-centric, profitable retailer and wholesaler of beverage alcohol dedicated to innovation, exemplary service, helpful product knowledge and corporate responsibility.
Exemplary Service: We take pride in the quality of our work. We strive for excellence in serving customers and coworkers.
Corporate Social Responsibility: We encourage and support the responsible use of beverage alcohol and minimize the impact of our operations on the environment.
Integrity: We take responsibility and are fully accountable for our actions, decisions and behaviour. We are open, honest and fair.
Respect: We treat all individuals with fairness, dignity and respect.
Teamwork: We support one another to achieve corporate goals.
Innovation: We encourage our people to find innovative and creative ways to improve our business.